Breaking Through Disinformation on Social Media

Verification

Sep 29

Written By IWPR

How to break through disinformation on social media with organic and paid strategies.

WEBINAR DESCRIPTION

To break through disinformation on social media, it is important to understand how and why it spreads online to set some realistic expectations and understand human behavior. Using organic strategies, we will focus on creating snackable content by discussing its 6 elements and look at some examples to learn from. The webinar continues with paid strategies and will look into how does Facebook and Instagram advertising work, the 3 steps to launch a successful campaign on ads manager, what are the key elements of a good ad followed by some examples to learn from. The webinar will end with a brief intro to Facebook ad policies and Ads Reporting.

AUTHOR

Jennifer is a Social Media Consultant & Trainer with over 8 years’ experience providing short term and long-term assistance in communication to Civil Society Organisations (CSOs), International NGOs, activists and corporate companies to reach different objectives such as awareness, education, stakeholder communication, advocacy and call to action. She has worked with IWPR extensively since 2016 on a variety of projects with numerous thematic areas including advocacy, misinformation, women’s rights, social cohesion, LGBTQ rights and laws, freedom of expression and cyber security.